Blog

Expand your mind to evolve your business.

Hi, I’m Simona, I’m a brand strategist and designer for established founders looking to transform their business.

On this blog, you’ll find articles in two main sections. One serves as a home for all my brand strategy and design knowledge. The other is all about sharing ideas and resources which help your business evolve.

Have a browse through the latest blog posts about all things branding.

Why you keep losing customers to your competition and what to do about it.

It can be frustrating if the stream of incoming customers has dried up and they’re no longer willing to pay for your higher prices, and you don’t know why. This happens a lot if your business is in a competitive field.
Read more: Why you keep losing customers to your competition and what to do about it.

What to do when you’ve outgrown your visual brand

Remember back when you were a kid, getting a new backpack for each stage of school? It wasn’t just about a bag; it was about showing who you were becoming. Similarly, your business’s visual brand is like that. When your business grows, it moves to a new level of professionalism. But when do you actually outgrow your visual brand?
Read more: What to do when you’ve outgrown your visual brand

How blending in harms your business and knowing when it’s time to stand out

I’ve been there myself, doing just the basics when I was at the beginning. Setting up my website with a rudimental design that is good enough to get started. But sooner or later you realize how the basics are not good enough anymore. 
Read more: How blending in harms your business and knowing when it’s time to stand out

Finding the bliss point in visual branding: How to create a distinctive yet familiar visual brand

In the food industry the perfect combination of ingredients is called the„bliss point“. It makes us crave more. This method can also be applied to brand building which leads to a successful brand.
Read more: Finding the bliss point in visual branding: How to create a distinctive yet familiar visual brand

Have a browse through the latest blog posts about all things branding.

How embracing the learning process drives business growth

Learning new skills is crucial to success, but we often become impatient with it. We are surprised that it takes longer than we thought, and we don’t want to waste our time. Why are we so impatient when learning as an adult?
Read more: How embracing the learning process drives business growth

The benefits of repetition in life, business, and design – And how to make it work for you

Repetition has a bad reputation. It sounds boring and uninteresting. We want quick results, instantly. But when applying repetition in all areas of life, positive results show up over time.
Read more: The benefits of repetition in life, business, and design – And how to make it work for you

How to navigate your business successfully in uncertain times

Uncertainty has always been a constant companion in our lives. No matter where we are in time of history, we are always confronted with it, whether we like it or not. How can we better deal with uncertainty?
Read more: How to navigate your business successfully in uncertain times

How balance matters in the design process

Having a process in place is important to operate well within your business. Even more important, the process should be well paced and suited to the stage of where you currently are in your business.
Read more: How balance matters in the design process

Why brand personality matters: The power of emotion in building a stronger connection to your target audience

Why do I get the same feelings from nature and from architecture? Why does an environment have such a great impact on my emotions? Why does a brand’s personality in a visual identity matters so much.
Read more: Why brand personality matters: The power of emotion in building a stronger connection to your target audience

Have a browse through the latest blog posts about all things branding.

Why your outdated visual brand identity is costing you money and what to do about it

You may be well aware that your visual brand has become outdated and needs an overhaul. Did you know that your outdated design can cost you money?
Read more: Why your outdated visual brand identity is costing you money and what to do about it

What makes a good brand identity?

Learn about what the elements of a good brand identity are and how a strong brand identity can help your business.
Read more: What makes a good brand identity?

How to transition from do-it-yourself branding to professional brand design

There are a variety of problems that come with a diy-brand. Which is why you should consider switching to a professional designer. Learn when the right time is and how to hire a professional designer.
Read more: How to transition from do-it-yourself branding to professional brand design