Blog

Expand your mind to evolve your business.

Hi, I’m Simona, I’m a brand strategist and designer for established founders looking to transform their business.

On this blog, you’ll find articles in two main sections. One serves as a home for all my brand strategy and design knowledge. The other is all about sharing ideas and resources which help your business evolve.

Have a browse through the latest blog posts about all things branding.

How blending in harms your business and knowing when it’s time to stand out

I’ve been there myself, doing just the basics when I was at the beginning. Setting up my website with a rudimental design that is good enough to get started. But sooner or later you realize how the basics are not good enough anymore. 
Read more: How blending in harms your business and knowing when it’s time to stand out

Finding the bliss point in visual branding: How to create a distinctive yet familiar visual brand

In the food industry the perfect combination of ingredients is called the„bliss point“. It makes us crave more. This method can also be applied to brand building which leads to a successful brand.
Read more: Finding the bliss point in visual branding: How to create a distinctive yet familiar visual brand

7 ways to improve your Branding as an established Entrepreneur

There comes a time in your business when you’ve outgrown your visual brand. Your semi-professional look is no longer enough to grow your business. There are seven ways to adjust and improve your visual brand.
Read more: 7 ways to improve your Branding as an established Entrepreneur

How to find appropriate images for your brand

Not every project needs a professional photographer or designer to create custom brand imagery. Especially for low-key projects, such as blog posts or social media imagery, you can do the work yourself with the help of some tips and guidelines.
Read more: How to find appropriate images for your brand

Have a browse through the latest blog posts about all things branding.

How to navigate your business successfully in uncertain times

Uncertainty has always been a constant companion in our lives. No matter where we are in time of history, we are always confronted with it, whether we like it or not. How can we better deal with uncertainty?
Read more: How to navigate your business successfully in uncertain times

How balance matters in the design process

Having a process in place is important to operate well within your business. Even more important, the process should be well paced and suited to the stage of where you currently are in your business.
Read more: How balance matters in the design process

Why brand personality matters: The power of emotion in building a stronger connection to your target audience

Why do I get the same feelings from nature and from architecture? Why does an environment have such a great impact on my emotions? Why does a brand’s personality in a visual identity matters so much.
Read more: Why brand personality matters: The power of emotion in building a stronger connection to your target audience

9 brand and business books for ambitious founders that instantly improve your business

Learn about my favorite classic branding and business books and get inspired by books that expand your thinking.
Read more: 9 brand and business books for ambitious founders that instantly improve your business

Have a browse through the latest blog posts about all things branding.

Why your outdated visual brand identity is costing you money and what to do about it

You may be well aware that your visual brand has become outdated and needs an overhaul. Did you know that your outdated design can cost you money?
Read more: Why your outdated visual brand identity is costing you money and what to do about it

What makes a good brand identity?

Learn about what the elements of a good brand identity are and how a strong brand identity can help your business.
Read more: What makes a good brand identity?

How to transition from do-it-yourself branding to professional brand design

There are a variety of problems that come with a diy-brand. Which is why you should consider switching to a professional designer. Learn when the right time is and how to hire a professional designer.
Read more: How to transition from do-it-yourself branding to professional brand design