Blog

Expand your mind to evolve your business.

Hi, I’m Simona, I’m a brand strategist and designer for established founders looking to transform their business.

On this blog, you’ll find articles in two main sections. One serves as a home for all my brand strategy and design knowledge. The other is all about sharing ideas and resources which help your business evolve.

Have a browse through the latest blog posts about all things branding.

Why brand personality matters: The power of emotion in building a stronger connection to your target audience

Why do I get the same feelings from nature and from architecture? Why does an environment have such a great impact on my emotions? Why does a brand’s personality in a visual identity matters so much.
Read more: Why brand personality matters: The power of emotion in building a stronger connection to your target audience

How to transition from do-it-yourself branding to professional brand design

There are a variety of problems that come with a diy-brand. Which is why you should consider switching to a professional designer. Learn when the right time is and how to hire a professional designer.
Read more: How to transition from do-it-yourself branding to professional brand design

9 brand and business books for ambitious founders that instantly improve your business

Learn about my favorite classic branding and business books and get inspired by books that expand your thinking.
Read more: 9 brand and business books for ambitious founders that instantly improve your business

Have a browse through the latest blog posts about all things branding.

How to find appropriate images for your brand

Not every project needs a professional photographer or designer to create custom brand imagery. Especially for low-key projects, such as blog posts or social media imagery, you can do the work yourself with the help of some tips and guidelines.
Read more: How to find appropriate images for your brand

The four most common types of logos and when to use them

Your logo is just one part of your visual identity. Still, it’s an important part for people to recognize your company quickly. There are four different types of logos: Lettermark, logotype, symbol, and combination mark.
Read more: The four most common types of logos and when to use them

How a packaging rebrand impacts consumer behavior

Every time I go to the grocery store, I’m laser-focused on my main go-to products. I already know how the packaging looks and where the products are located within the store. But what happens, when the packaging has been rebranded?
Read more: How a packaging rebrand impacts consumer behavior

How to help your customers make decisions easier and faster

How do you decide what to eat? How are decisions made? Why do some people have a hard time making decisions while others don’t? And how does this relate to choosing a product or buying a service?
Read more: How to help your customers make decisions easier and faster

How embracing the learning process drives business growth

Learning new skills is crucial to success, but we often become impatient with it. We are surprised that it takes longer than we thought, and we don’t want to waste our time. Why are we so impatient when learning as an adult?
Read more: How embracing the learning process drives business growth

Have a browse through the latest blog posts about all things branding.

Why your outdated visual brand identity is costing you money and what to do about it

You may be well aware that your visual brand has become outdated and needs an overhaul. Did you know that your outdated design can cost you money?
Read more: Why your outdated visual brand identity is costing you money and what to do about it

What makes a good brand identity?

Learn about what the elements of a good brand identity are and how a strong brand identity can help your business.
Read more: What makes a good brand identity?

How to transition from do-it-yourself branding to professional brand design

There are a variety of problems that come with a diy-brand. Which is why you should consider switching to a professional designer. Learn when the right time is and how to hire a professional designer.
Read more: How to transition from do-it-yourself branding to professional brand design