Blog

Erweitere Dein Wissen, erweitere Dein Business.

Hey, ich bin Simona, Brand Consultant und Designerin für etablierte Kleinunternehmen, die ihr Business optimieren möchten.

Dieser englischsprachige Blog ist in zwei Teile unterteilt. Der eine beinhaltet mein Wissen zum Thema Markenstrategie und Design, der andere ist voll mit Ideen und Ressourcen für die Weiterentwicklung Deines Business.

Stöbere durch die neuesten Blogartikel zum Thema Branding.

What to do when you’ve outgrown your visual brand

Remember back when you were a kid, getting a new backpack for each stage of school? It wasn’t just about a bag; it was about showing who you were becoming. Similarly, your business’s visual brand is like that. When your business grows, it moves to a new level of professionalism. But when do you actually outgrow your visual brand?
Weiterlesen: What to do when you’ve outgrown your visual brand

How blending in harms your business and knowing when it’s time to stand out

I’ve been there myself, doing just the basics when I was at the beginning. Setting up my website with a rudimental design that is good enough to get started. But sooner or later you realize how the basics are not good enough anymore. 
Weiterlesen: How blending in harms your business and knowing when it’s time to stand out

Finding the bliss point in visual branding: How to create a distinctive yet familiar visual brand

In the food industry the perfect combination of ingredients is called the„bliss point“. It makes us crave more. This method can also be applied to brand building which leads to a successful brand.
Weiterlesen: Finding the bliss point in visual branding: How to create a distinctive yet familiar visual brand

7 ways to improve your Branding as an established Entrepreneur

There comes a time in your business when you’ve outgrown your visual brand. Your semi-professional look is no longer enough to grow your business. There are seven ways to adjust and improve your visual brand.
Weiterlesen: 7 ways to improve your Branding as an established Entrepreneur

Stöbere durch die neuesten Blogartikel zum Thema Branding.

The benefits of repetition in life, business, and design – And how to make it work for you

Repetition has a bad reputation. It sounds boring and uninteresting. We want quick results, instantly. But when applying repetition in all areas of life, positive results show up over time.
Weiterlesen: The benefits of repetition in life, business, and design – And how to make it work for you

How to navigate your business successfully in uncertain times

Uncertainty has always been a constant companion in our lives. No matter where we are in time of history, we are always confronted with it, whether we like it or not. How can we better deal with uncertainty?
Weiterlesen: How to navigate your business successfully in uncertain times

How balance matters in the design process

Having a process in place is important to operate well within your business. Even more important, the process should be well paced and suited to the stage of where you currently are in your business.
Weiterlesen: How balance matters in the design process

Why brand personality matters: The power of emotion in building a stronger connection to your target audience

Why do I get the same feelings from nature and from architecture? Why does an environment have such a great impact on my emotions? Why does a brand’s personality in a visual identity matters so much.
Weiterlesen: Why brand personality matters: The power of emotion in building a stronger connection to your target audience

9 brand and business books for ambitious founders that instantly improve your business

Learn about my favorite classic branding and business books and get inspired by books that expand your thinking.
Weiterlesen: 9 brand and business books for ambitious founders that instantly improve your business

Stöbere durch die neuesten Blogartikel zum Thema Branding.

Why your outdated visual brand identity is costing you money and what to do about it

You may be well aware that your visual brand has become outdated and needs an overhaul. Did you know that your outdated design can cost you money?
Weiterlesen: Why your outdated visual brand identity is costing you money and what to do about it

What makes a good brand identity?

Learn about what the elements of a good brand identity are and how a strong brand identity can help your business.
Weiterlesen: What makes a good brand identity?

How to transition from do-it-yourself branding to professional brand design

There are a variety of problems that come with a diy-brand. Which is why you should consider switching to a professional designer. Learn when the right time is and how to hire a professional designer.
Weiterlesen: How to transition from do-it-yourself branding to professional brand design