Blog

Erweitere Dein Wissen, erweitere Dein Business.

Hey, ich bin Simona, Brand Consultant und Designerin für etablierte Kleinunternehmen, die ihr Business optimieren möchten.

Dieser englischsprachige Blog ist in zwei Teile unterteilt. Der eine beinhaltet mein Wissen zum Thema Markenstrategie und Design, der andere ist voll mit Ideen und Ressourcen für die Weiterentwicklung Deines Business.

Stöbere durch die neuesten Blogartikel zum Thema Branding.

How to find appropriate images for your brand

Not every project needs a professional photographer or designer to create custom brand imagery. Especially for low-key projects, such as blog posts or social media imagery, you can do the work yourself with the help of some tips and guidelines.
Weiterlesen: How to find appropriate images for your brand

The four most common types of logos and when to use them

Your logo is just one part of your visual identity. Still, it’s an important part for people to recognize your company quickly. There are four different types of logos: Lettermark, logotype, symbol, and combination mark.
Weiterlesen: The four most common types of logos and when to use them

How a packaging rebrand impacts consumer behavior

Every time I go to the grocery store, I’m laser-focused on my main go-to products. I already know how the packaging looks and where the products are located within the store. But what happens, when the packaging has been rebranded?
Weiterlesen: How a packaging rebrand impacts consumer behavior

How to help your customers make decisions easier and faster

How do you decide what to eat? How are decisions made? Why do some people have a hard time making decisions while others don’t? And how does this relate to choosing a product or buying a service?
Weiterlesen: How to help your customers make decisions easier and faster

How embracing the learning process drives business growth

Learning new skills is crucial to success, but we often become impatient with it. We are surprised that it takes longer than we thought, and we don’t want to waste our time. Why are we so impatient when learning as an adult?
Weiterlesen: How embracing the learning process drives business growth

Stöbere durch die neuesten Blogartikel zum Thema Branding.

The benefits of repetition in life, business, and design – And how to make it work for you

Repetition has a bad reputation. It sounds boring and uninteresting. We want quick results, instantly. But when applying repetition in all areas of life, positive results show up over time.
Weiterlesen: The benefits of repetition in life, business, and design – And how to make it work for you

How to navigate your business successfully in uncertain times

Uncertainty has always been a constant companion in our lives. No matter where we are in time of history, we are always confronted with it, whether we like it or not. How can we better deal with uncertainty?
Weiterlesen: How to navigate your business successfully in uncertain times

How balance matters in the design process

Having a process in place is important to operate well within your business. Even more important, the process should be well paced and suited to the stage of where you currently are in your business.
Weiterlesen: How balance matters in the design process

Why brand personality matters: The power of emotion in building a stronger connection to your target audience

Why do I get the same feelings from nature and from architecture? Why does an environment have such a great impact on my emotions? Why does a brand’s personality in a visual identity matters so much.
Weiterlesen: Why brand personality matters: The power of emotion in building a stronger connection to your target audience

9 brand and business books for ambitious founders that instantly improve your business

Learn about my favorite classic branding and business books and get inspired by books that expand your thinking.
Weiterlesen: 9 brand and business books for ambitious founders that instantly improve your business

Stöbere durch die neuesten Blogartikel zum Thema Branding.

Why your outdated visual brand identity is costing you money and what to do about it

You may be well aware that your visual brand has become outdated and needs an overhaul. Did you know that your outdated design can cost you money?
Weiterlesen: Why your outdated visual brand identity is costing you money and what to do about it

What makes a good brand identity?

Learn about what the elements of a good brand identity are and how a strong brand identity can help your business.
Weiterlesen: What makes a good brand identity?

How to transition from do-it-yourself branding to professional brand design

There are a variety of problems that come with a diy-brand. Which is why you should consider switching to a professional designer. Learn when the right time is and how to hire a professional designer.
Weiterlesen: How to transition from do-it-yourself branding to professional brand design