Frequently Asked Questions

I often get asked …

With over 15 years of experience creating brand identities for companies both large and small, I’ve learned that outcomes are way more impactful, successful and long-lasting when the brand is approached as a whole. I am committed to the success of each and every one of my clients and, as such, do not take on smaller projects such as logo design.

I already have a logo, can I keep it?

The short answer is, it depends (I know, sorry!). Over the years, I have developed an auditing process through which I can evaluate how successfully your existing assets, including your logo, are serving your goals. In my experience, I’ve found that most logos need to be refreshed, if not completely redesigned to support your new and improved brand positioning.

How much does a project cost and how long does it take to complete it?

Each design project is unique, so the price and duration always depend on the scope and additional requirements. Projects usually last a minimum of 6 months and start at US$ 11,000. Please note that additional costs might incur for fonts, stock photos and services supplied by external collaborators. To give you an accurate quote, please share a bit more about you and your project here.

What does the payment process look like?

In general, projects are divided into two payments: 50% upfront and 50% upon completion.

Do you offer payment plans?

Yes, we can figure out a payment plan together and spread payments across our time frame.

Can the process be fast-tracked?

In my experience, skipping steps or taking shortcuts prolongs the process and never serves the end goal. By following a creative process and looking at all aspects thoroughly, we can avoid any unwanted surprises. And by spending a lot of time researching, coming up with and trying out lots of ideas, only the best are left standing. This takes time, but is necessary to get the best results. Want to know more about my process and how it supports you? You can learn more here.

Do you also do project management?

Yes, through the entire process I collaborate with project partners such as copywriters, photographers, developers, printers and other suppliers to ensure the project goes without a hitch. I also make sure to keep you in the loop about the current status of your project.

Will you provide the copy and photos for my project?

I have a network of skilled copywriters and photographers I collaborate with. Depending on your project, I will partner up with different experts to get the best results.

Do you provide editable source files?

Yes, at an additional fee. You’ll be able to edit the files in Adobe Suite.

I’m in, what’s the next step?

Great! Fill out my form here and let’s talk.

Book your free 30-minute discovery call.

“Working with Simona was systematic, efficient and goal-oriented. The various positive feedbacks and active visits to my website prove this. I can only recommend working with Simona.”

– Raymond-Paul Zurschmitten, photographer