Gap’s Cup Identity Design

A memorable identity design for a unique artist.


Gap is a Swiss Latte Art Champion (2017/18) and also hosts latte art workshops. Latte art are designs you typically see on the milk foam on top of lattes or cappuccinos.


For his public brand, workshops and a possible future café, Gap was in need of a professional identity design. My intention was to create a memorable visual identity to help Gap build brand awareness.


The new identity design is distinctive, reflects Gap as a brand and builds brand awareness. The slogan “Coffee Art by Gap“ helps customers to immediately understand what Gap is all about. The colorful illustration is an impression of Gap’s skills as a latte artist. I also created an additional, clean icon which can be used in a more corporate setting. All the brand elements make this a very flexible and playful identity design which can be used as a public brand, in more corporate settings and for a possible café.


Brand strategy, slogan, logos and brand elements, stationery, apparel, menu, coffee cups and packaging.

“I can only recommend Simona. We received a professional identity design that we identify with very well. Simona went beyond only providing a service and additionally helped us understand the branding process. We are now more aware of what makes a good brand.”

– Mark Weber, Gap’s Cup

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