Stucki Zahnärzte Identity Design

A new identity design for a dentist take-over that speaks to current customers and attracts new ones.


Lukas Stucki is a specialized dentist in reconstructive oral surgery who took over a dental practice with its customers.


For his new dental practice “Stucki Zahnärzte”, Lukas Stucki needed an updated visual identity. My goal was to create a design which wouldn’t alienate existing patients, but at the same time attract new customers with a friendly and professional look.


The new identity design connects with current patients by incorporating a yellow color from the dental practice within the color palette. Different shades of blue show calmness, trust and familiarity. The logo communicates friendliness and confidence. It plays a central role in the identity design as it allows for a playful application on different media.

The newly created website caters to customers by giving them different options to make appointments via an online tool or for elderly patients via phone. New patients are greeted with an entire page that helps them get to know the practice and processes.

In the end, the result is a professional and confident identity design that differentiates Stucki Zahnärzte from their competition.


Brand strategy, logo and brand elements, brand style sheet, web design, stationery, flyer, apparel.


Photography by Patrick Usseglio, website development by Nicolai Klohk.

“It was a lot of fun working with Simona. She was very professional and included me in the entire process. Thanks to her work, I now have a fresh visual look for my dental office that I identify with very well. Within the first few months I have already received a lot of great feedback from my clients on my new website.”

– Lukas Stucki, Stucki Zahnärzte

Like what you see?