Simona Cellar – Brand Designer – Raymond-Paul Identity Design

Raymond-Paul Identity Design

A subtile, but distinctive identity design


Raymond-Paul has been into photography from a young age on. He specializes in nature and portrait photography.


When recently turning his hobby into a more professional endeavor, Raymond-Paul wanted a sophisticated corporate design to connect with his audience. Creating corporate identities for creatives is always a challenge. It’s vital to let the work of the creative shine, instead of the identity design.


To create a subtle, but distinctive identity system, I focused on the most basic, but fundamental element of an identity design – the typeface. The chosen typeface transports Raymond-Paul’s brand attributes – „confidence“ and „conversational“ – very well. The hyphen of his name became a subtile visual accent that also connects different visual elements. To offset the greens and blues in Raymond’s Photography, I chose a vibrant contrasting color that brings freshness into the overall look.


Brand strategy, Logo and Brand Elements, Stationery and collateral, Webdesign
all photos by Raymond-Paul Zurschmitten


«Working with Simona was systematic, efficient and goal-oriented. She has a profound knowledge on the many different typefaces and their impact. The created logo corresponds with my photography work. The various positive feedbacks and active visits to my website prove this. I can only recommend working with Simona.»

Raymond-Paul Zurschmitten, Photographer