Extension

Custom design: Print, packaging and more

Reach potential customers offline

Your brand identity needs to be showcased through a variety of media to meet potential customers, wherever they hang out. You know best where your traffic and conversions come from, so you might already have materials in mind. Based on your newly created identity kit, we focus on creating specific pieces such as marketing materials, packaging, signage, merchandise and more.

Projects include, but are not limited to:

  • Business cards and stationery
  • Brochures, catalogs, guides, flyers, collaterals
  • Packaging
  • Signage
  • Merchandise, such as t-shirts, uniforms, tote bags etc.

Outcome

  • Attract potential customers in the real world.
  • Get pieces that all work well together and look cohesive.
  • Let your brand come to life on your main traffic-generating materials.

These three outcome-oriented elements are included:

  1. Defining content & structure
    We figure out what content (text and imagery) needs to be included in your specific piece and how it’s structured: What information is placed in what order and how is the content and its elements arranged on the media.
     
  2. Creative concept and custom design
    I apply the design elements previously created in the Brand Strategy & Identity Kit to your chosen piece. My goal is to ensure that the finished product looks visually appealing and works seamlessly across all touch points. This also includes a creative concept that effectively communicates your brand’s story in a compelling manner.
     
  3. Production files and collaboration with suppliers
    I collaborate with producers and make sure to choose the right materials (paper, packaging and more) for your project. I clean up all files and prepare them for production. In the end you’ll receive your finished product.

Deliverables

  • Research and inspiration
  • Definition of structure & content (optional: collaboration with a photographer and/or copywriter)
  • Concept development (3–5 concepts)
  • Custom design of chosen product(s)
  • Production files
  • Collaboration with suppliers who produce your designs to the highest standard
  • 2 rounds of revisions in each step

Who this service is for

You’ve already received your Brand Strategy & Identity Kit. Print materials, packaging or another custom piece is what’s on your mind to be improved next, because these are elements that are crucial in your business.

You’re not sure if you need anything else your custom design, so choosing this service over my Brand Management Service makes sense.

Why I created this service

Having updated design elements from the Brand Strategy & Identity Kit is just the start of your new or improved visual brand. The next step is using these elements to create your most important materials that connect to your customers.

If you’re just starting out with your company, you may not have any pieces yet at all. Depending on your business, some materials will be more important than others. We figure out which offline materials are most necessary, what information needs to be provided within them and how to tie all of it into an inspiring brand story.

If you’ve been doing business with your old materials, they will need to be updated with the new design elements. All materials will be reviewed and the structure and function of all elements reconsidered. When I redesign the new materials, it all will need to tie in with an exciting brand story that speaks to your customers.

What I help you avoid

Handling outdated and inconsistent materials can send the wrong message to your target audience. Your marketing materials that were created from different sources over the years, have now become this mix of different themes. Instead of portraying a consistent image of your company, your visual brand is no longer clear but washed out and hard to recognize. How do you go about updating all materials and bring order into it?

I help you do just that and work with you to create pieces that are all tie together and visually consistent.

What my service is not

If you’re in a hurry and need something designed quickly, this isn’t the right service for you. Your newly designed materials should be thoughtful and align with your new corporate identity.

About Me

Hi, I’m Simona Cellar. I have over 15 years of experience in the branding industry. For over 11 years, I’ve worked in branding agencies across Zurich, creating award-winning design solutions, before I set out to do my own thing in 2019.

I understand the challenges that growing businesses face and know how to transform their visual brand to attract their ideal clients.

How I am different from other branding services

A holistic and accumulative approach

My method considers all areas of your visual branding and aims to make gradual and incremental progress over time.

Starting from reviewing your brand strategy to building design elements and applying them to all touch-points (e.g., website, marketing materials), and lastly implementing brand guidelines for consistent growth over time.

1:1 Collaboration

The best solutions come from a close collaborative process between me and my client. I work closely with you to understand your vision, provide guidance throughout the design process, and teach you what a good visual brand is made of. I am always open to feedback and incorporate your ideas into the final solution.

Strategic explorations to find the best solutions

During my concept development phase I systematically explore different visual directions while always keeping your goals in mind. I’m not simply settling for the first solution that comes to mind but want to arrive at the best and most effective solution in the end.

Knowing when and how much to change a visual brand

If you want to remain connected to your existing clients, your new visual brand needs to reflect that somehow. I have the skills to determine the appropriate level of change within your visual brand, while also attracting new customers with a fresh new look.

Attention to detail

I pay close attention to the small and often overlooked details. In a competitive field, it’s these small details that reflect the quality of your customer experience and help to establish a positive reputation.

Ready to find out
if we’re a match?