Website Design

Get a digital presence that converts

Your website is often the first point of contact and is an incredibly powerful tool for building your brand, generating leads, and driving sales. It’s where you showcase your products or services, share your story, and connect with your audience. That’s why it’s important to invest in a website that is well-designed, easy to use, and effectively communicates your message.


  • Turn website visitors into customers.
  • Quickly communicate the essence of your brand, the value it offers, and the products or services provided.
  • Make it easier for customers to interact with your business online.

These three outcome-oriented elements are included:

  1. Site map and wireframes
    We figure out which and how many pages you need and how they are connected to each other. Then we look at the structure of each page. What information is placed in what order and how the content and the elements will be arranged on each page.
  2. Visual Design & User Experience
    I make sure that the website is organized, user-friendly, and visually appealing across all screen sizes. The previously created design elements (Brand Strategy & Identity Kit) will be applied to your website. I work out the layout and functionality of each page, including where text, images, and buttons will be placed.
  3. Website Development
    The web developer sets up the website according to my designs. The site is created in WordPress, which is a content management system (CMS), that lets you manage your website on your own. Before going live, we test the website across different browsers to make sure everything looks and works right.


  • Website research & inspiration
  • Strategy & sitemap creation meeting
  • Custom responsive web design
  • Previews in Figma, a collaborative tool for website design
  • Website building & testing by a professional developer
  • 2 rounds of revisions in each step
  • Optional: SEO and target-specific web copy
  • Optional: imagery
  • Optional: website maintenance plan
  • Optional: Social media templates

Who this service is for

You’ve already received your Brand Strategy & Identity Kit. And since your website is an important part of your business, it only makes sense to have it revamped as a next step.

You’re not sure if you need anything else done after your website, so choosing this service over my Brand Management Service makes sense.

Why I created this service

Having updated design elements from the Brand Strategy & Identity Kit is just the start of your new or improved visual brand. The next step is using these elements to create your website, which is – in most cases – the first point of contact with your customers.

If you’re just starting out with a brand new website, you may not know what pages to include and what information to provide and how to tie all of it into an inspiring brand story.

If you’ve had your old website for a while now, it will need to be updated with the new design elements. Besides that, all pages should be reviewed and the structure and function of all elements reconsidered. Lastly, it all needs to tie in with an exciting brand story that speaks to your customers.

What I help you avoid

An outdated website does more harm than good. Instead of showing off and making a professional first impression, you show website visitors that you’re no longer up-to-date. You’re not communicating the value of your business to potential customers, you’re driving them away, instead. Or, you might not even have a website, which means, that currently nobody can find you online and learn more about your business.

So, how do you go about creating a website that shows your worth and connects you to your target audience? I help you do just that and collaborate with you through the entire process.

What my service is not

Your new website is not based on a template. It’s done specifically for you and with you.

About Me

Hi, I’m Simona Cellar. I have over 15 years of experience in the branding industry. For over 11 years, I’ve worked in branding agencies across Zurich, creating award-winning design solutions, before I set out to do my own thing in 2019.

I understand the challenges that growing businesses face and know how to transform their visual brand to attract their ideal clients.

How I am different from other branding services

A holistic and accumulative approach

My method considers all areas of your visual branding and aims to make gradual and incremental progress over time.

Starting from reviewing your brand strategy to building design elements and applying them to all touch-points (e.g., website, marketing materials), and lastly implementing brand guidelines for consistent growth over time.

1:1 Collaboration

The best solutions come from a close collaborative process between me and my client. I work closely with you to understand your vision, provide guidance throughout the design process, and teach you what a good visual brand is made of. I am always open to feedback and incorporate your ideas into the final solution.

Strategic explorations to find the best solutions

During my concept development phase I systematically explore different visual directions while always keeping your goals in mind. I’m not simply settling for the first solution that comes to mind but want to arrive at the best and most effective solution in the end.

Knowing when and how much to change a visual brand

If you want to remain connected to your existing clients, your new visual brand needs to reflect that somehow. I have the skills to determine the appropriate level of change within your visual brand, while also attracting new customers with a fresh new look.

Attention to detail

I pay close attention to the small and often overlooked details. In a competitive field, it’s these small details that reflect the quality of your customer experience and help to establish a positive reputation.

Ready to find out
if we’re a match?