This is a collection of logos we have done on the past years.
Branch Creative is an executive production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the world. We have created a sophisticated identity system based around a playful word-search format. The overall idea encourages the viewer to engage with the stationery, making connections between letters to establish the overarching message of “be yourself, everyone else is already taken”
For one-person businesses it is sometimes more cost-effective to create a wordmark by simply choosing an appropriate typeface. Selecting the right typeface is a small but very impactful first step in setting a brand. It sets the tone of a brand and creates the right connection to the target audience.
The chosen typeface for the wordmark is also used across the entire personal brand.