Simona Cellar – Brand Designer – Festival de Ballons
Festival de Ballons
A colorful stand-alone brand that works across all media
The Festival de Ballons takes place each winter in the Swiss Alps. It includes international competitions with almost 100 hot air balloons, a night-time show, hot air balloon rides and a kids’ day. The location Château-d’Oex is also linked to the Breitling Orbiter. In 1999 pilot Bertrand Piccard and Brian Jones set off for the first tour of the world in a hot air balloon.
The current Festival de Ballons identity design lacks consistency and is attached to the tourist brand of Château-d’Oex. My goal was to create a consistent identity design that builds trust and highlights the uniqueness of the event.
I created a colorful stand-alone brand identity that works across all media. The uniqueness of the location and time of year is immediately visible in the new visual identity. The created logo works on its own, as graphic elements or in combination with images and mimics the movement and layers of flying hot air balloons. The blue colors pick up on the winter scenery, the reds connect to the Swissness and the purple tones are added for a whimsical touch. The black-and-white photography links to Bertrand Piccards historical world tour and the chosen Typefaces create movement.
(Festival guide photo credits: Raymond Zurschmitten, Dominique Schreckling, Vitogaz)
Brand Strategy, Identity Design, Posters, Festival Guide, Social Media, Signage, Apparel
**This is a self-initiated project**